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The Mel Gibson Bipolar Approach to Business

Published: 
July 27th, 2010
Author: 
Martha Whittle

It seems that everyone is jumping on the crazy train in Hollywood these days, even Mel Gibson. You've probably heard one of the many rumors (or audio clips) of Mel going all wacko. A New York City bar is even serving up a drink called the Mel Gibson Bipolar Cocktail. While you may not think it, you can learn something from Mel’s recent outbursts. No, I'm not saying you should go all crazy on your co-workers today, but you can implement a successful business style modeled after his behaviour. It's what I like to call the bipolar approach.

It does make sense that to be a successful actor you need to have the ability to take on multiple "personalities." However, Mel should be keeping his at work and that's exactly what you need to be doing as well. You need to be able to take on different personas throughout the day to keep your business rolling. Here are a few you should consider:

The Customer Server - Next time you answer the phone, be sure to switch gears. Even if you are in the middle of a frustrating task, smile and use a pleasant tone. It will make a big difference in how you come across to clients and co-workers.

The Marketing and Sales Master - You don't need to be an expert on layouts and campaigns, but you must be able to market and sell your ideas within your team. Next time you have a proposal to make, be sure you come with your homework done. Create your own marketing material to support your ideas and have a list of benefits. Don’t forget to be prepared for questions at the end to really bring the sale home.

The Leader - You're business card doesn't need to say "manager," "director," or "CEO" next to your name for you to take on this role. The next time you see a project on the forefront that you know you will excel at, take it into your hands and map out a vision. When you get your team on board, make sure you convey trust and loyalty. Be sure to distribute work impartially, taking on your fair share of the grunt work.

The Individual - Most importantly, don't forget to be you. Sometimes we get lost trying to be someone different for everyone we meet. Stand up for what you believe in and let your voice shine through. Even when you’re busy taking on different roles, make sure you don't forget who you are.

And the next time you're in New York, have a cocktail for us.

Martha Whittle is a Marketing Assistant for the business consulting company BizXcel. She has past work experience in the accounting and marketing fields. More recently, she has expanded her marketing background to include internet marketing, graphic design and Illustrator.

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