Why Lance Armstrong Isn't Selling Me a Treadmill This Week
Did anyone else notice that Canadian Tire has a big sale on Livestrong equipment this week?
I’m no marketing strategist, but I can’t imagine that’s a coincidence, what with Livestrong’s founding figure, cyclist Lance Armstrong, officially confessing to the world this week that he doped and lied about it.
I’m trying to figure out the psychology behind this move. Are they trying to sell me a Livestrong treadmill because:



